Roma's Room
Roma's Room, founded in Spain, is a vibrant pet store offering retail, daycare, talks, and adoption. We designed their branding, website, and visual identity, creating a welcoming online presence that connects with pet owners and their furry friends.
Website Development
Services
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Client
2023
Year
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The Challenge
The challenge was twofold: First, to create an inclusive brand identity that caters to a diverse range of animals beyond cats and dogs—ferrets, rabbits, birds, fish, and more—without compromising on the emotional connection to the customers.
Second, to design a customer experience and communication strategy that emphasizes the respect, love, and importance of these companions, honoring their late ferret Roma and creating a sense of family for all animals. The brand needed to reflect their mission of love, care, and a holistic approach to animal companionship.
The branding process for Roma's Room began with the name itself, which evokes a cozy and inviting atmosphere. We explored visual elements that reflect the brand's identity, incorporating warm colors and playful animal motifs. This foundation guided our design choices, ensuring a cohesive and appealing brand presence.
Branding
The website for Roma's Room highlights the brand's services, vision, and ethical commitment, along with upcoming products. By clearly communicating these values, it fosters trust and comfort for customers, encouraging them to choose their offerings.
The well-being of their furry friends is at the heart of everything, ensuring clients feel confident in their decisions to engage with the brand.
Website
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The brand manual is a comprehensive document designed for the client, outlining the concept, culture, and purpose of the brand. It includes essential brand points and details the logo's origin, construction, and proper usage.
Brand Guidelines
We provide logo variations to showcase its diverse applications, along with other key elements such as typography, color palette, graphic elements, and textures. Additionally, we illustrate how the branding is applied across various platforms, including stationery, the website, and social media, allowing the client to see the brand in real-life contexts.
All Projects
For Roma’s Room, we leveraged the brand’s visual identity to create engaging and informative social media content. We designed posts that reflected the playful and inclusive nature of the brand, using the vibrant color palette and doodle illustrations to maintain a cohesive look.
To foster community, we included interactive elements like polls and Q&A sessions, encouraging audience participation. Additionally, we created fun and lively videos that entertained while delivering valuable information. This strategy effectively communicated Roma’s Room’s values, engaging and educating the audience in an enjoyable format.
Social Media Development
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