Airwise
Knowmads, founded in Colombia, is an agency dedicated to creating memorable educational experiences for studying abroad. They provide personalized support to help students achieve their academic and professional goals in an interconnected world, aiming to be a global leader in transformative international education.
Branding
Web design
Services
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Client
2023
Year
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The Challenge
The challenge for Knowmads was to build a brand from scratch, starting with a name that resonates with a young audience. They needed a brand that embodies exploration and learning for students seeking global educational opportunities.
We developed a vibrant color palette to represent diversity and inclusivity, while the logo combines a book and an airplane to create an organic feel. Our focus on a cohesive visual identity ensures that Knowmads inspires students on their educational journeys.
Branding
The branding development for Knowmads involved selecting a vibrant color palette that represents diversity and inclusivity, reflecting the rich cultures students experience while studying abroad. The logo incorporates the concepts of a book and travel (airplane), creating an organic design that appeals to a young and modern audience. We crafted a cohesive visual identity, including logos and typography, to ensure consistency across all platforms. This design approach inspires and resonates with students embarking on their global educational journeys.
The Knowmads brand guidelines ensure a consistent and modern identity. The vibrant color palette reflects global diversity, while clean typography appeals to a young audience.
Brand Guidelines
The logo, merging a book and airplane, symbolizes learning and travel, with clear rules for its use across formats. All visual elements and tone are designed to inspire and empower students in their global educational journeys.
