Kind in Mind
Kind in Mind is a project created for our client in Luxembourg, focused on celebrating genuine connections by turning small acts of kindness into extraordinary moments. We design thoughtful gifts that make it effortless to express warmth and care, helping nurture meaningful relationships, whether near or far.
Branding, Product &
Website Development
Services
Kind in Mind
Client
2024
Year
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The Challenge
The challenge was to create a brand that not only embodied the warmth and authenticity that Kind in Mind strives to convey but also forged a deep emotional connection with its audience.
The goal was to develop branding and a website experience that captured the essence of kindness, care, and simplicity while maintaining a tone of sophistication and serenity. Every visual and written element needed to invite people to share meaningful moments through thoughtfully designed gifts that nurture relationships, even from afar.
The branding process for Kind in Mind began by understanding the core values of the brand—kindness, warmth, and connection. From there, we developed a visual identity that reflects these qualities through elegant serif typography, a refined color palette, and a harmonious logo based on the K and M letters. Each element was carefully crafted to evoke sophistication and emotional connection, ensuring the brand resonates with its audience on a meaningful level.
Branding
The Kind in Mind website offers a seamless shopping experience, with an intuitive layout and elegant design. From browsing to checkout, every detail reflects the brand’s warmth and care, making it easy to find and purchase thoughtful, beautifully designed products.
Website
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or Kind in Mind, we chose a serif typeface to convey elegance and sophistication, paired with a second typeface for readability in longer text.
Brand Guidelines
The warm, soft color palette enhances the brand's focus on kindness and connection, creating a calm, refined, and welcoming visual identity aligned with our mission of thoughtful, meaningful interactions.
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